5 Lessons Learned from Selling $4,884,472.27 In Simple Google Chrome Extensions

Nate McCallister
4 min readNov 10, 2023

Simple software changed my life. When I launched my first paid software program, I didn’t have any capital, coding experience or deep Silicon Valley connections. Despite that, my Chrome extensions that have earned me millions of dollars over the past several years.

My results aren’t typical, but neither is my approach. By leveraging it, you can give yourself a good chance of successfully launching a similar SASS product that drives monthly income for your business.

Here are the 5 most important things I’ve learned that you should consider if you’re interested in making passive income with your own extensions or other types of software.

#1 You Don’t Need to Be a Developer

I’ve had multiple people tell me things like, “I want to sell a software but I don’t know how to code,” or “I have a great idea for a software product, I’m trying to learn how to code now so I can do it.”

Beyond basic HTML I use in blog posts, I can barely code at all and I’ve never once touched the code in my software.

There is no need for you to code to launch and scale a successful software product. What you need to be able to do is clearly explain what you want your software to do and delegate it effectively to someone who can do the technical work.

There is a surplus of fantastic software developers out there who will make a better product than you could make AND in less time.

Outsource your software and you’ll be able to focus on the stuff that matters most like marketing it.

#2 Less Is More

My favorite book on creating a software product is called “Getting Real” by the team at 39Signals (the creators of BaseCamp).

A quote from it changed my life and how I approach software.

“Build half a product, not a half-assed product.”

When I first got the itch to create a SASS, I thought I needed to make the next Facebook. I wanted something that everyone would use and that did everything they could possibly want.

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Nate McCallister

I over analyze topics in the internet business and self development space. I share my findings here so you can focus on growth. 👍