Alex Hormozi’s Agency Hack: Pay for Knowledge, Not Just Service
3 min readNov 5, 2023
When Alex Hormozi’s latest book $100 Million Dollar Leads came out, I read it in just a couple of sittings.
Just as I expected, the book was impressive.
One thing that caught my eye was Alex’s chapter on how he leverages agencies. It’s not the common approach most would expect, so I wanted to outline it here for you.
What Alex Thinks of Agencies
Agencies in the internet business space come in several forms.
- Content creation agencies for helping scale on multiple platforms at once.
- Video editors for creating more and better video content.
- Niche agencies for specific platforms (like TikTok ad agencies).
- SEO Agencies for growing organic traffic.
- PPC and Social media ad buying agencies for buying traffic.
Anything that you might hire out to a freelancer can typically be found in some agency form.
Hormozi says that agencies, on average, are flawed.
He writes in $100 Million Dollar Leads that initially; he was apprehensive about using agencies.
He says that the usual process goes like this…
