How to Use a Swipe File to Immediately Become a Better Copywriter

No one is original; some just steal so much it seems like they are.

If you consider yourself to be a creative person, you may not like what I am about to say.

I don’t love it either, but the fact of the matter is this: creativity is always based on imitation.

The key is that we develop our own voice by taking many different things from many different people.

In regards to copywriting and marketing, the quality of your work is going to be directly related to the quality of the copywriting that you’re exposed to.

To ensure that they are able to access inspiration when needed, great copywriters and marketers use something called swipe files.

What Is a Swipe File?

A swipe file is a collection of assets or notes that a copywriter could replicate or apply to his own work. Whenever they need…